The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Bold Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Selinah Agency: Ogilvy Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service / Television - Single
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Design Gold Pencil

BBDO / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Interactive Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

11093N

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Gold Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral / Posters - Campaign

11019A

2011 Design Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

11023D

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Design Gold Pencil

Go Welsh / Lancaster

Society of Design

Dear Bill

Typography in Design / Single

11070D

2011 Advertising Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

11088G

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

11089G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

11090G

2011 Design Gold Pencil

BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

11042D

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

11004N

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Advertising Gold Pencil

Ogilvy Johannesburg / Johannesburg

Topsy Foundation

Selinah

Public Service / Television - Single

11042T

2011 Design Gold Pencil

Sandstrom Partners / Portland

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

11007D

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Interactive Gold Pencil

FIRM / Tokyo

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

11008N

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Design Gold Pencil

DDB China Group / Shanghai

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

11027D

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Interactive Gold Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

11083N

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Design Gold Pencil

MTV Networks / New York

MTV

MTV Redesign

Broadcast Design / Campaign

11060D

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

11093G

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